Accord avec les trois principaux réseaux de divertissement américains
16 Novembre 2023
Mirriad Publicité plc
("Mirriad" ou la "Société")
Mirriad signs agreement with a top three entertainment network in the US
Major milestone against strategy of driving US growth and market leadership, and important step towards enabling programmatic revenues
Mirriad, the leading in-content advertising company, is pleased to announce that it has entered a master license and services agreement ("Agreement") with one of the world's leading multinational mass media entertainment companies ("Partner Company") to employ its platform to identify virtual product placement opportunities and introduce in-content advertising into the Partner Company's content.
The Agreement brings Mirriad's AI-powered virtual in-content advertising solution to a conglomerate holding over a 15% share of revenue in the US TV advertising market, according to Statista.
The Agreement is the result of Mirriad's strong focus on all major entertainment companies in the US and the acceleration of its discussions and negotiations. It builds upon the Mirriad platform that now seamlessly integrates with these companies' linear and programmatic sales infrastructures and propositions.
The Partner Company connects with billions of people globally, via its studios, networks, streaming services, live events, and merchandise. Its streaming service is one of the fastest growing in the industry and the Partner Company ranks amongst the US top three media companies by advertising revenue, according to Statista.
The Partner Company will be able to benefit from specific incremental ad revenue opportunities via in-content product and brand placements. This new ad format delivers proven results to advertising clients and an uninterrupted experience to viewers, who have been shown to prefer it up to seven times over traditional advertising.
Mirriad is beginning to integrate with the Partner Company to deliver a seamless end-to-end solution encompassing content analysis, campaign management, online access to inventory opportunities, creative execution of digital assets and campaign reporting.
Mirriade is already working with 9 of the top 20 US advertising spenders and the Company expects today's Agreement to pave the way to significant additional inventory for them to spend their advertising budgets across.
Stephan Beringer, PDG de Mirriad, a déclaré : "This Agreement represents a major milestone, as we're now working with one of the largest players, with enormous content and sales power, adding further momentum to our 'Mirriad-inside' strategy to integrate and scale in-content advertising as a standard format across the entire media and advertising ecosystem.
"After a successful first phase of standard implementations of our solution, which are planned to be initiated in Q4, we anticipate starting to test our programmatic capabilities on our Partner Company's platform shortly after that. We believe the opportunity ahead is substantial and our internal estimates suggest a noteworthy upside to our Partner Company's multibillion advertising business, which can now be expanded into virtual in-content across all platforms, including streaming."
FIN
Pour plus d'informations s'il vous plaît visitez www.mirriad.com ou communiquez avec:
Mirriad Publicité plc Stéphan Beringer, directeur général
| Téléphone : +44 (0) 207 884 2530 |
Conseiller nommé & Broker: Panmure Gordon James Sinclair-Ford/Daphne Zhang (Conseil d'entreprise) Rupert Dearden (courtage en entreprise)
| Téléphone : +44 (0) 20 7886 2500
|
Communication Financière : Partenaires de la rue Charlotte Tom Gillingham Fergus McGowan |
Tel: + 44 (0) 7741 659021 Tel: + 44 (0) 7590 049023 |
Cette annonce contient des informations privilégiées aux fins de l'article 7 du règlement (UE) n° 596/2014, car elles font partie du droit interne du Royaume-Uni en vertu de la loi de 2018 sur l'Union européenne (retrait) (« MAR »). Dès la publication de cette annonce, cette information privilégiée est désormais considérée comme étant du domaine public.
Notes aux rédacteurs
À propos de Mirriad
Leader du placement de produits virtuel et de la publicité intégrée au contenu, la plateforme multi-brevetée et primée de Mirriad insère de manière dynamique des produits et des marques dans le contenu télévisuel, SVOD/AVOD, musical et d'influence. Mirriad crée de nouvelles opportunités de revenus nettes pour les propriétaires de contenu grâce à un format publicitaire qui intègre virtuellement les marques dans le contenu de divertissement, génère des performances exceptionnelles pour les annonceurs et améliore considérablement l'expérience de visionnage.
Mirriad opère actuellement aux États-Unis, en Europe et en Inde.
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