Mise à jour de l'entreprise
27 Février 2024
Monde d'Échecs Plc
(« World Chess » ou la « Société »)
Mise à jour de l'entreprise
World Chess Announces Strategic Updates and Celebrates Chess History with Special Edition Sets
World Chess plc (LSE:CHSS), a prominent chess organisation committed to enhancing the global mass market appeal of chess by introducing a variety of innovative chess-related activities, is pleased to provide updates on strategic developments, including the appointment of a Chief Marketing Officer, player acquisition metrics, and the continuation of its collaboration with FIDE.
Introducing Andrew Winton as Chief Marketing Officer
World Chess welcomes Andrew Winton, a marketing executive with a proven track record at Amazon, News Corp, EE, Sky, and Kaspersky, as the Chief Marketing Officer, a non-board position. Andrew's expertise will be pivotal in elevating World Chess's brand globally, spearheading innovative marketing strategies, and fostering a unified chess community. His leadership will enable the integration of the Company's diverse offerings, including chessarena.com, the official FIDE gaming platform, chess clubs, and the Armageddon Championship Series, under a cohesive brand identity.
Iconic Chess Pieces Take Center Stage
World Chess is proud to continue its collaboration with the International Chess Federation (FIDE) on the exclusive use of the World Chess Championship sets in the FIDE Championship Matches, the Candidates Tournaments and other elite events through 2024 and 2025. Designed by Pentagram for World Chess, this iconic chess set is one of the most popular chess sets in the world and is a key piece of the World Chess merchandising portfolio. The set is manufactured by World Chess for use in the Championship cycle and is also sold online and in premier retail outlets around the world, including Harrods, London.
Celebratory Special Edition Sets
Ahead of the FIDE Candidates Tournament in April 2024 and the FIDE World Championship Match in November 2024, the Company is excited to launch a special edition chess set. This limited edition set offers chess enthusiasts worldwide a piece of chess history.
FIDE Online Arena's Metrics
World Chess runs the official FIDE gaming platform, chessarena.com. Following the Arena 2.0 update in October 2023, World Chess is delighted to report growth in FIDE Online Arena's user base, which now has 740,000 registered users and includes 8,500 Pro members - paying members who have their own, unique FIDE ID. Following several marketing campaigns, the platform is reporting the direct cost of acquisition at ?37 for its paid subscribers, well below the annual subscription price of ?50, underscoring the platform's value and exclusive role as the only official gaming platform that is authorised to issue online ratings and titles recognised by FIDE.
Ilya Merenzon, directeur général de World Chess, a déclaré : "We are delighted to welcome Andrew Winton as our Chief Marketing Officer. Engaging a talented and experienced CMO brings us experience and industry knowledge that will help us on our mission to take the next step into promoting chess as a modern sport. We have also been focused on product development, ensuring that we continue producing desirable products with modern designs that will engage the global chess community.
"As we look ahead, we look forward to developing World Chess as both a brand and community, whilst carefully managing our resources towards the scaling of marketing efforts across our entire ecosystem."
Pour plus d'informations, veuillez consulter https://worldchess.com/investors ou communiquez avec:
Échecs du monde Ilya Merenzon, PDG
| Via RP Maillot Jaune
|
Novum Securities Limited (Conjoint Broker and Financial Advisor) David Coffman / George Duxberry Colin Rowbury
| + 44 (0) 20 7399 9400 |
Allenby Capital Limited (conjointe Broker) Joscelin Pinnington / Tony Quirke (Ventes) John Depasquale / Lauren Wright (Financement d'entreprise)
| + 44 (0) 20 3328 5656
|
Maillot Jaune PR Charles Goodwin Annabelle Wills
| + 44 (0) 774 778 8221 + 44 (0) 777 519 4357 |
Notes aux rédacteurs
À propos de World Chess Plc
World Chess (LSE : CHSS) est une société de jeux d'échecs et de divertissement basée à Londres et partenaire commercial officiel de la Fédération Internationale des Échecs (« FIDE »). World Chess a organisé les matchs du championnat FIDE aux États-Unis et au Royaume-Uni et a révolutionné le sport en signant les plus grands partenariats médiatiques de l'histoire. World Chess développe Armageddon, la ligue d'échecs pour la télévision aux heures de grande écoute. World Chess gère également FIDE Online Arena, la plateforme officielle exclusive de jeu d'échecs. Plus à monde d'échecs.com.
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